Audi CEO Will Now Lead Ford Europe Passenger Cars Business
Entrepreneurs in the automotive niche are notorious for their controversial hiring procedures. Remember the scrutiny and social media backlash against Elon Musk? This latest news is no exception. Ford hires the long-time Audi sales executive Martin Sanders to oversee its European operations.
The highly experienced Sanders will replace Roeland De Waard, says Ford Europe president Stuart Rowley. Furthermore, Sanders will also take over the position of Chairman of the Board of Directors of Ford Germany.
The decision was made after Roland announced his retirement in December 2021. A statement released by Ford said that Sanders will take over his new position on June 1, 2022. Upon taking charge, he will be based in Cologne Germany and will work in sync with the president. Likewise, the statement further suggested that he is “the best selection” and will be reporting directly to Ford Europe’s president, Stuart Rowley.
Is Ford Going Full-electric?
Ford is likely to manufacture its first full-electric vehicle in 2023. Likewise, Ford has the master plan to go “completely electric” by 2030. A statement from Ford stated that Sanders may be offered a new position with the launch of the electric car. The report further suggests that Sander has hands-on experience in the field and Ford expects him to “outperform his job.”
Meanwhile, President Stuart Rowley commented on Sanders’ appointment, saying: “Sanders is a self-driven and highly qualified person for this position. We are optimistic that his experience and leadership skills will help us exceed in the market. Sanders will introduce our customers to a whole new set of experiences.” Furthermore, he argues that going completely electric “could be challenging,” but he is pretty confident that Sander’s expertise will be handy for Ford.
Who is Martin Sanders?
Martin is 54 years old and has a degree in mechanical engineering. Reports suggest that he joined Audi in early 1995 and, to date, he has served in different roles. Starting as Audi’s sales manager in Germany, he has also served as Audi Canada CEO, director of sales for Northern Europe, and head of sales in the Americas. Likewise, Sanders has also served as Vice President of Sales Audi UK and European senior sales president.
After his 25 years of career with Audi earlier this month, Ford offered him this position. A statement from Ford says that he “pondered over the offer and accepted after two days.” Although Sanders’ opinion about his new position is not yet public, sources say that he is happy with his decision and is “looking forward to kicking off with the wonderful Ford team.”
More inAuto News
-
`
Tips for Dealing with Car Problems in Extreme Winters
Once again, it’s that time of year. Temperatures plummet into singles and negative digits. Even the wind feels dangerous and painful....
January 10, 2024 -
`
The Differences Between Car Insurance & Car Warranty
Car Insurance: Your Safety Net on the Road First up, let’s talk about car insurance. Think of it as your financial...
January 9, 2024 -
`
Auto Insurance Is Becoming More Expensive as Car Repair Costs Go Up
We have all been there, right? That gut-punch moment when the mechanic hands over the repair estimate, and you are left...
January 8, 2024 -
`
4 Top-Class Cars From the 90s to Buy in 2024
In the 90s, cars were simple, flexible, and comfy. Those cars were fun to drive, cheerful, convenient, and safe. This is...
January 5, 2024 -
`
The Top 6 Innovative Electric Cars on the Road Today
The electric vehicle (EV) revolution is well and truly upon us. Today’s EVs represent the pinnacle of cutting-edge technology and sustainable...
January 3, 2024 -
`
Henry Frader: A Citroen Lover
Car collection is a hobby not everyone can afford. Costly hobbies require a long time to surpass a certain level of...
January 1, 2024 -
`
The Self-Driving Cars: The First Steps to New Regulations
The future in which we will not have to steer our vehicles seems to be just around the corner. However, a...
December 28, 2023 -
`
Impact of High-Tech Cars on Repair Businesses
In Minnetonka, Minnesota, Brandon Mehizadeh oversees a collision shop facing the challenges posed by high-tech cars. A recent incident involving a...
December 27, 2023 -
`
Tesla Cybertruck Finally Arrives – But Will It Be a Sales Success?
After four years of anticipation, the Tesla Cybertruck finally hit the roads, marking a revolutionary stride in electric trucks. In a...
December 24, 2023
You must be logged in to post a comment Login