Red Flag Raised against Tesla’s Advertising Campaign in Germany
Tesla, the well known automotive giant, has gained almost the most significant position in the sector at the moment. Without a doubt, this is a logical result to the spectacular mind of its CEO, Elon Musk, who has become one of the wealthiest and most successful men around the world.
But even at the pinnacle of success, the company isn’t far from controversies. It seems that Tesla is having a little problem with the way it is promoting its vehicles in Germany. Let’s give you the inside scoop.
What the ruckus is all about
A while ago, Tesla announced that it would start selling cars that run entirely on electricity and don’t need gasoline. This was followed by an announcement about cars bearing the automatic driving character. While the world celebrated the moves, the joy wasn’t entirely felt in Germany.
The company faced judicial charges in Germany, which officially ruled not to allow Tesla to use words like “full potential for autonomous driving” or “Auto-Pilot inclusive” in its advertisement in Germany. A German court considered these terms misleading and unrealistic, according to Reuters news.
The court clarified its decision by saying that the advertised Tesla car is not entirely self-driving, as claimed. Instead, it contains driver-assist systems that help the driver and cannot drive itself without human intervention. In any case, autonomous driving is legal in Germany, so there isn’t much Tesla can do against the ruling.
A sneak peek into Tesla’s advertised ADAS
The current Tesla Advanced Driver Assist System (ADAS), which costs 8,000 dollars, depends on several features:
- Adjustable cruise control
- Observing blind spots
- Automated emergency braking
- Automatically change of lanes
- The usage of the Smart Summon feature
Contrary to what the word “complete autonomous driving” might suggest, the existing automated driving system only works in certain situations such as parking, for example. But it requires human eyes and constant attention from the vehicle owner, according to The Insurance Institute for Highway Safety (IIHS).
As for the complete self-driving project, Tesla CEO has told the BBC that he is seeking to launch it before the year ends under the name of “Level 5 autonomous system”, as this system does not need human intervention at all.
But Musk had announced similar news last year, and the Fifth Level system has not yet been issued. It is expected that this system will face several legal problems because fully autonomous driving is not permitted in many countries yet, including Germany.
We are still awaiting Tesla’s new inventions as it changes the future of the automotive industry. The genius mind of its CEO doesn’t know any limits it seems, and this confirms to us the saying that creativity is the foundation of success.
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