Remember When Oprah Gave Away 279 Free Cars? Well, They Weren’t So ‘Free’ After All
In 2004, Oprah made headlines when her show launched the iconic “You Get A Car” segment where their studio guests had a chance to win a car for free, but not without a catch! Let us uncover the staggering amount they had to pay to get a free vehicle from the show.
The Iconic Car Giving Segment
The said segment was made possible thanks to their partnership with General Motors in which the company donated cars amounting to $8,000,000 worth in total! According to journalist Jenn White, Winfrey’s best friend, Gayle King, first introduced the controversial gift-giving concept in a meeting with GMs’s Pontiac brand executives. Oprah’s producers convinced the manufacturer to increase their initial offer until they finally agreed to give every studio audience a G6 car, which paved a way to the iconic “You Get a Car” segment.
Despite the immense success of the segment, Oprah revealed she remained dubious about it. According to her, she wanted to ensure only those who really needed the vehicle got the chance to win it. That’s when the producers started filtering the audience out by asking questions if they have a car or knowing their means of transportation to get to work.
The hype of the segment increased as they staged 11 members from the audience and fulfilled their wildest dreams by giving away a shiny new car for free. She also announced a 12th car was also up for grabs. However, the audience must look for the right key hiding in the boxes they handed to the audience. The trick was to find the lucky viewer who held the key to the car.
In an instant, the studio exploded into cheerful chaos as most of the audience cried with happiness for getting a vehicle for free. That joyous moment also broke records and when it gained high TV-ratings. It also became a significant part of the show’s pop culture. The home viewers might’ve thought everyone got their happy ending back then, but not without dropping this unexpected twist!
One of the show’s producers, Lisa Erspamer, said they discovered the studio audience still has to pay for the car’s “gift tax.” They thought the guests wouldn’t need to pay any expenses anymore since they already shouldered the vehicle’s registration and sales tax.
The staff was devastated when they discovered their audience started getting billing statement stating they need to pay an astounding $7,000 or more depending on their tax bracket for receiving the cars! The producers, as well as Oprah, remedied the problem by offering an option to the audience. If they didn’t want to pay the gift tax, they could take cash instead.
More inCar Donation
Tiger Woods’ Massive Superyacht Comes with Some Insane Features and an Unbelievable Price Tag
Last week, the renowned American professional golfer Tiger Woods attended the PGA Championship in New York. While most players arrived at the...July 16, 2019
Jay-Z’s Luxury Car Collection Proves That He Loves His Rides More Than Beyonce
The power couple Beyonce and Jay-Z aren’t only dominating the entertainment industry with their record-breaking album sales and chart-topping songs, but...July 16, 2019
Ralph Lauren Once Bought an Ordinary Car, Today It’s the Most Expensive Ride in the World
The renowned American fashion designer Ralph Lauren is known for his eponymous brand, but more importantly, it’s his fascination with collecting vintage cars...July 16, 2019
Holy Sansa! Sophie Turner’s Net Worth After Game of Thrones is Almost Too Good to be True
Isn’t it everyone’s dream to marry the love of their life? While some people may never get to live that dream, Sophie Turner...July 16, 2019
What an Entrance! Khalid Took Coachella By Storm With His Grand Fleet of BMW Cars
One of the reasons why we look up to celebrities is not just for their spectacular talent which allows them to live their dreams...July 16, 2019
The New Phase in Auto Insurance: Are We Going Usage-Based?
With innovation being at the realm of technological advancements, auto insurance companies have been experimenting with new tech releases to improve...July 16, 2019
David Lee Loves This Brand So Much, He Owns a Staggering $50 Million Worth of It’s Cars
Most Hollywood celebrities nowadays reward themselves by splurging on expensive cars and building their lavish automobile collection. We often watch with a...July 16, 2019
Real Life Story: He Donated A Lot More Than A Car!
Donating cars is already an established process that, while does not necessarily happen extremely often, is not unheard of. However, this...July 16, 2019
Dwayne “The Rock” Johnson, Just Gave His Long-time Stuntman This New Luxurious Gift!
The renowned Fast and Furious actor Dwayne “The Rock” Johnson is known for collecting powerful bikes, cars, and trucks he often...July 16, 2019