auto-news
Nissan’s Big Bet on Aggressive Discounts Is Fueling Sales As Competitors Pull Back
Nissan is spending more money to get buyers into its cars, and the strategy is producing results. While several major rivals are cutting discounts, Nissan is moving in the opposite direction and chasing retail growth. The gap became clear in July 2026. Nissan increased its average consumer incentive to $4,005 per vehicle, up 14% from […]
Read More →