
Good News for Sports Car Fans as Turo and Porsche Partner-Up to Avail New Affordable Rental Service

So you’re a big fan of sports cars, but you’ve been ‘ubering’ for quite a while now, right? Looks like Porsche might just have heard your prayers! The international luxury brand is experimenting with pilot programs that are looking to target millennials who are avid lovers of their luxury brands.
The Porsche-Turo Partnership
As a matter of fact, the automaker of some of the finest luxury cars in the world is planning to provide weekly and daily rentals of some of its uber (pun intended) famous sports cars to drivers in Atlanta, Los Angeles, and San Francisco via a partnership with Turo. As you know, Turo is a well-established platform that enables a number of car owners to safely offer their vehicles out as rentals.
The new service known as Porsche Drive was launched in Atlanta last year, and it aims to work on a subscription program. What it does is that it gives the consumer the opportunity to spend about four hours in some of the brand’s most luxurious cars such as the Boxster, the 718 Cayman, and the Macan for as little as $269 per session.
Moreover, if you can splash an additional $2909, and you can proudly call yourself the owner of a 911! That’s only for a week though.
Plus you get free delivery of the car via a concierge service all the way to your doorstep.

Great news for Porsche fans as Porsche has partnered with Turo to unveil new rental service
Targeting Millennials
In recognition of the potential consumer base that millennials provide, Porsche owned by Volkswagen is trying to gain their favor, and even that of drivers who are in the Generation Z category.
These are individuals who no-doubt have been influenced by the likes of Airbnb, Uber, and Lyft, and whose appetite for rentals and rides is unprecedented.
A Rising Trend
That being said, they are not the first luxury car brand company to go this route. In 2017, Mercedes-Benz and BMW partnered to kickstart their own car-subscription business that provided customers with the opportunity to access multiple vehicles. They joined the likes of Care by Volvo, which provides the maintenance, insurance, and leasing of a car for up to one month with a monthly payment.
Plus there’s also Cadillac, who also kickstarted their own Book Subscription Service earlier this year.
According to a statement by the head of Porsche Cars in North America, Klaus Zellmer, the company was hoping to provide Porsche enthusiasts with the opportunity to experience the thrills and chills that come with driving a Porsche sports car. Talk about caring for your fans!
Additionally, Porsche owners residing in the West Coast that have already joined the platform will get a complimentary visit to the company’s test tracks located in Los Angeles, and be provided with tips to improve their handling and driving of their cars. The program is poised to begin on October 8th.

Most luxury car brands are tapping into the rental service to provide their cars for use at an affordable fee
Massive Car Listings
As of now, Turo has over 288,000 car listings on its website and the membership stands at 8 million strong. Its operations span over 56 countries and in every state in the US with the exception of New York.
As expected, Porsche is one of the most widely searched car brands in its archives, coming in at an impressive fourth place, only beaten by Mercedes, Tesla, and BMW.
In a statement, Turo spokesman commented on the situation, citing how excited car owners are to have the service extend features such as test drives before an individual is able to make a purchase.
Growing Rental Market
Additionally, the service also lets people have a taste of the more expensive models by providing them the opportunity to rent them out for a couple of days in a month.
Webb goes on to say that when they first launched Turo in 2010, most car brands were not so welcoming of the idea, feeling that it could result in the erosion of car sales.
On the contrary, it has opened up the avenue for these car brands to make some money in the rental business, as well as providing individuals with the opportunity of owning a vehicle in the near future.
Conclusively, the car rental business seems to be making massive headway in North America. So it’s only a matter of time before other Western countries begin to follow suit.
More inAuto News
-
`
Drivers’ Health is Often Overlooked – Here’s How to Safeguard It
Drivers’ health is often overlooked. Yet, it is the backbone of safe and efficient transportation. Spending long hours behind the wheel...
December 1, 2024 -
`
How to Change Engine Oil at Home in 10 Simple Steps
Maintaining your car’s engine is essential, but taking it to the shop for routine oil changes can be inconvenient and costly....
December 1, 2024 -
`
Should You Consider Winter Tires or Stick With All-Season Tires?
Winter tires can significantly enhance road safety during colder months, especially when temperatures consistently drop below 7°C. With their superior grip...
November 23, 2024 -
`
Expert Tips to Avoid the Most Common Car Insurance Scams
Car insurance scams are costing drivers millions and creating unnecessary stress for victims. These fraudulent schemes are becoming increasingly sophisticated, with...
November 23, 2024 -
`
Nissan’s 2026 EV Set to Revolutionize Home Energy with V2G Technology
Nissan’s upcoming 2026 electric vehicle (EV) lineup promises to introduce groundbreaking vehicle-to-grid (V2G) technology, redefining how EVs interact with home energy...
November 14, 2024 -
`
Are Subsidized Company Cars Blocking EV Growth in Germany?
Germany’s subsidized company car policy, where companies receive tax benefits to purchase vehicles, is significantly impacting the adoption of electric vehicles...
November 8, 2024 -
`
10 Effective Tips for Passing Your Driving Test with Ease
Passing your driving test can seem daunting, but with preparation and confidence, you can achieve success. Each step leading up to...
November 8, 2024 -
`
How to Change a Tire Quickly: 10 Simple Tips for Success
Changing a flat tyre is a vital skill that can save time and hassle. Knowing how to change a tyre quickly...
November 1, 2024 -
`
How to Secure Cheap Car Insurance in Under an Hour
Looking for cheap car insurance can be overwhelming, but the good news is you can secure coverage quickly and affordably. In...
November 1, 2024
You must be logged in to post a comment Login