Who Owns Maserati and Where Are These Luxury Cars Made?

Maserati, a name that resonates with luxury, speed, and Italian craftsmanship, has a storied history that blends tradition with modern automotive technology. From the roar of its engines to the sleek designs that turn heads on city streets and country roads alike, the Maserati remains a symbol of automotive excellence. But who owns Maserati today, and where are these prestigious vehicles manufactured? This article will explore everything you need to know about Maserati ownership.

The History of Maserati

Founded in 1914 by the Maserati brothers in Bologna, Italy, Maserati carved its niche in the automotive world with a strong foundation in racing and innovation. In 1926, the birthplace of the first Maserati car, the Tipo 26, marked the beginning of a new era in racing. Over the decades, Maserati’s commitment to excellence has not wavered despite numerous changes in ownership and strategy.

@meccanica.italia | Instagram | Maserati was founded in 1914 by the Maserati brothers in Bologna, Italy.

Maserati’s Manufacturing Footprint in Italy

Who owns Maserati today might be complex, with a rich history of partnerships and ownerships, but where Maserati cars are made remains straightforward—Italy. With major production facilities still in their home country, Maserati’s roots are as Italian as they come. Car enthusiasts and potential buyers can even explore the company’s heritage first-hand through guided tours available at their factories in Modena, Turin, and Grugliasco. These locations are not just manufacturing sites; they are places where the spirit of Maserati’s craftsmanship is palpable and its rich history is celebrated.

Sebastian Pichard | Pexels | Maserati cars are made in Italy.

Who Owns Maserati: The Current Ownership

Navigating the timeline of who owns Maserati reveals a narrative filled with strategic alliances and corporate maneuvering. Originally controlled by its founding family, Maserati was sold in 1937 to the Orsi family, marking the beginning of a new chapter. The journey through ownerships didn’t stop there; it saw the brand under Citroën in the late ’60s, then managed by the Italian state-holding company GEPI and Alejandro de Tomaso in the ’70s.

The relationship with Ferrari started in 1997 when Fiat, which had acquired Maserati in 1993, sold a 50% stake in the company to Ferrari. This partnership brought new vigor to Maserati, with innovations and expansions that redefined its market presence. The question of whether Maseratis have Ferrari engines stems from this era, highlighting the blend of Maserati’s elegant design and Ferrari’s renowned engineering prowess.

Ammy K | Pexels | Despite numerous ownership changes, Maserati strongly emphasises maintaining its heritage and high-quality craftsmanship.

In a significant reshuffling in 2005, Fiat restructured, separating Maserati from its partnership with Ferrari and pairing it with Alfa Romeo under a new organizational umbrella, The Maserati and Alfa Romeo Group. This move was part of a broader strategy to streamline operations and enhance the focus on each brand’s unique market position.

Despite these numerous changes, the essence of Maserati’s identity—its Italian soul—remains untouched. The vehicles are still predominantly manufactured in Italy, with a strong emphasis on maintaining the heritage and high-quality craftsmanship for which the brand is known.

Maserati has navigated through complex waters to maintain its status as a beacon of luxury and performance. While ownership details may have changed, the heart of Maserati’s story—its commitment to luxury, performance, and Italian craftsmanship—continues to drive its legacy forward.